The initial clue was so subtle that for nearly two days nobody noticed it.
On February 10, 2007, the first night of Nine Inch Nails’ European tour, T-shirts went on sale at a 19th-century Lisbon concert hall with what looked to be a printing error: Random letters in the tour schedule on the back seemed slightly boldfaced. Then a 27-year-old Lisbon photographer named Nuno Foros realized that, strung together, the boldface letters spelled “i am trying to believe.” Foros posted a photo of his T-shirt on the Spiral, the Nine Inch Nails fan forum.
More at Wired.com here and the Trent Reznor interview here. Or better yet, download the interview in MP3 format right about here.
Totally fascinating stuff!
Vox Populi