New South Wales Police have launched a confronting new campaign urging people to pay attention when crossing the road while listening to iPods and using mobile phones.
The graphic campaign, running on the NSW Police website, includes a series of posters showing people lying lifeless on the road with a white headphone cable snaking around their bodies like a chalk outline.
“Recent growth in the use of portable media players and mobile phone usage has led to a need for greater awareness among both pedestrians and motorists to ensure these new technologies don’t lead to a rise in pedestrian accidents,” NSW Chief Traffic Services Commander John Hartley said.
(via)
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