Dogmatic

Justice Howard was one of the Visceral Industry’s first clients when we launched in July/August of this year. It is a great thrill to be working alongside one of the world’s leading erotic photographers. I had been a fan of Justice’s work for many years and always wanted a shot at working with her on any capacity. When we discussed a new website over the phone, we were both on the same wave-length about where the new site should go. I was eagerly awaiting the opportunity to begin work on the site but there were a few pending projects that needed my attention before I could begin work on Justice’s site.

Today I fired up Photoshop and got to work on a (rough) preliminary design. I had done several basic sketches back in July which were met favourably but as stated, they were just drafts and not a true indication of where the site would eventually lead. Pictured above is the concept I have been working on today. (Justice hasn’t see this yet, so the Dogmatic visitors are getting an advanced screening if you will).

Wading through Justice’s portfolio, I always like this shot so I began to peel away elements from it and use them sporadically throughout the rest of the design. I think (so far) it is a strong and powerful design and could lay the foundation nicely for the rest of the project.